The 9th Regional Marketing Meet Up, hosted by bilstein group, goes live online on October 3rd, 2025.
This year’s journey takes us beyond the obvious and into the unseen layers of decision-making, where logic meets emotion and choices are shaped in unexpected ways. With thought-provoking sessions from inspiring keynote speakers, we’ll explore fresh perspectives that challenge how we think, connect, and create. Along the way, a glimpse of upcoming digital adventures will give you something to look forward to. Prepare to discover ideas that just might change the way you see your customers — and yourself.
Beyond data.
Beyond logic.
Into real decisions.
Lars Silberbauer
Global Marketing Leader
LEGO's digital transformation leader
Lars is a global marketing leader with experience in technology, entertainment, and sports. He served as CMO at HMD Global, leading brand repositioning and partnerships with Barbie, FC Barcelona, and Heineken. Previously, he led LEGO’s digital transformation and launched LEGO TV in 40 markets, earning awards like Cannes Lions and an Emmy. Lars also revitalized MTV Digital Studios and worked with the International Olympic Committee on global brand strategy. He is a sought-after speaker on brand transformation, digital leadership, and the future of media.
Viktor Stoilov
Founder and CEO Markademics Forbes 30 under 30 list
Viktor is the founder and CEO of Markademics, a leading agency specializing in advanced paid advertising strategies on Facebook and Google. He has helped numerous e-commerce brands achieve significant growth, managing over $8.5 million in ad spend and delivering strong returns on investment. As a sought-after speaker and educator, he teaches at DigitalPRO and hosts the Two Ecomm Experts podcast, sharing insights with e-commerce professionals and industry leaders. His work has been recognized by Forbes, which included him in the 30 under 30 list.
+ Closing Surprise
At the very end of the MeetUp, we’ll give you a first look at what’s coming next. A guest speaker will join us with a short bonus tip — a small roadmap to prepare you for what lies ahead. Keep your notes ready, these insights might help you turn the next opportunities into real wins.
The Brain
Behind the Purchase
From Rational to Relatable:
Why People Really Buy Products?
October 3rd 2025
Central European Time
10:00 - 12:00 Talk with Lars Silberbauer & Viktor Stoilov
“The Brain Behind the Purchase – From Rational to Relatable:
Why People Really Buy Products”
12:00 – 12:15 Break
12:15 – 13:00 Introduction to the Digital Challenge and Guest Speaker
Featuring key tips to guide your journey