From Idea to Execution

Explore how AI agents are reshaping modern marketing through inspiring discussions, hands-on workshops, and conversations with leading AI experts from the region.

Celebrating 10 Years of Marketing Connections

Marking its 10th anniversary, the Regional Marketing Meet Up by bilstein group brings together a curated community of valued customers and industry experts for a unique day of learning, inspiration, and meaningful connections.

This year's theme explores how organizations are moving from experimentation to real-world implementation. Through thought-provoking panel discussions, hands-on workshops, and open conversations with AI experts, participants will discover new opportunities, emerging challenges, and innovative approaches to creating value in an AI-driven world.

Join us in Belgrade or online and be part of the 10th anniversary edition of bilstein group's

Regional Marketing Meet Up.

Our Moderators and Panelists

FEATURED INDUSTRY EXPERTS

MODERATOR

Stefan Stratmann

Group Director Organizational Development & Founder of the bilstein group AI Taskforce

Stefan Stratmann is leading the Group Organizational Development Department in the bilstein group. With his background in computer science( software development) and his 15 years of experience in organizational development he is connecting people with AI in this special time. Having a look into the future of work and bringing people there is his passion within the bilstein group.

PANELISTS

Christian Bald

AI Officer | Organizational Development Consultant | Project Coach | Co-Founder, bilstein group AI Taskforce

Christian Bald helps organizations turn AI into practical business value. As AI Officer, Organizational Development Consultant and Co-Founder of the bilstein group AI Taskforce, he supports teams and leaders in adopting AI responsibly, building future-ready capabilities and creating meaningful change. His passion lies in connecting people, technology and organizational transformation to unlock new opportunities for collaboration, productivity and innovation.

Goran Varađanin

Director of Intelligent Automation,
M&I Systems Group

20+ digital transformation projects delivered

Goran Varađanin is the Director of Intelligent Automation at M&I Systems Group, where he leads initiatives in automation, system integration, and the application of artificial intelligence in business processes. With 8 years of consulting experience, he has delivered more than 20 digital transformation projects across ERP, POS, and CRM systems, with deep expertise in the retail industry. He has led Salesforce implementations for organizations including Pandora, Ringier, and Maxbet. His portfolio also spans the automotive sector, with projects delivered for Delta Auto (BMW, Honda), Crossroad Adria (Stellantis), and British Motors (Range Rover and Land Rover). Today, his focus is on combining Intelligent automation and Salesforce to connect data, systems, and operational workflows into a single architecture that enables greater precision, efficiency, and performance control.

Aleksandar Nikolić

Founder & CEO, AiChatBot.rs & OmniMeeting.app

AI Entrepreneur & Applied AI Expert

Aleksandar Nikolić is an AI entrepreneur, speaker and technology founder helping organizations understand and adopt artificial intelligence. A regular speaker at international conferences including Web Summit, he works at the intersection of AI, marketing and business innovation. Through platforms such as AiChatBot.rs and OmniMeeting, he has built and launched practical AI solutions used by businesses across Southeast Europe.